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Coverage of the Mumbai Attacks: Was It Any Good?

Like many people, I spent much of last week consuming coverage of the terrorist attacks in Mumbai.  I first learned of the attacks while watching TV.  While switching between various cable news networks, I also surfed across several online newspaper and similar sites looking for updates and insights.  I watched for updates from people I […]

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A newspaper whines about Google. I hear crickets.

Brian spotted an editorial in the Seattle Times published yesterday (Nov. 20, 2008), noting the dominance of Google in online advertising – and celebrating the failure of an advertising deal between Google and Yahoo! For Brian, the curiosity was a media company complaining publicly about Google. For me, the curiosity was that he read a […]

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Today’s Game Changer Spotlight: Genius Rocket

URL: www.geniusrocket.com What: An open, crowdsourcing marketplace for the advertising industry – and a hub for viral marketing. Anyone can compete to make ads for anyone. Brands pay for the most creative work, which can come from anywhere; and GeniusRocket offers prizes for the best work. The model disrupts the traditional business relationship between advertisers […]

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Today’s Game Changer Spotlight: Born in September

URL: www.borninseptember.org What: A former New York City club hopper and party promoter finds purpose in bringing clean drinking water to Africa, and changes the game for cause marketing by cleverly combining powerful photo and video story-telling with social networking for good. Nominated for: Social Impact, Pattern Change, Story-telling Rate here:  Born in September

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Today’s Game Changer Spotlight: Freewheelin

URL: http://www.freewheelinwaytogo.com What: Bike sharing was a hit when launched in Paris in 2007. It was cheap, convenient and eco-friendly. End of story? Not so fast. A U.S. health insurer changed the game and wrote a new story. Humana promotes its business agenda – lower health care costs – through a state-of-the-art bike sharing program […]

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