Question of the Day: Battle of the Brews

McDonald’s has decided to pick a fight with Starbucks. In addition to offering espresso drinks to their billions of customers served, the fast food chain has launched a massive online/offline/outdoor marketing effort to distinguish itself from the world’s most popular coffee chain.  The concept is not original – Dunkin’ Donuts has been comparing itself to […]

Read More

For your kids: Endless stuff

Here’s a new business model for kids entertainment that just might prompt parents to wish for the good old days, when their children were inundated with advertising. Thwoop is an online video network built entirely to persuade kids to purchase licensed products related to their favorite shows. The loop between entertainment for children and marketing […]

Read More

Today’s Game Changer Spotlight: Genius Rocket

URL: www.geniusrocket.com What: An open, crowdsourcing marketplace for the advertising industry – and a hub for viral marketing. Anyone can compete to make ads for anyone. Brands pay for the most creative work, which can come from anywhere; and GeniusRocket offers prizes for the best work. The model disrupts the traditional business relationship between advertisers […]

Read More

Creative? Or crossing the line?

PC pulls an advertisement in the guise of an editorial, called “Stop Switching to Mac”, from the sacrosanct news wall on today’s front page of NewYorkTimes.com. Washingtonpost.com, too. A godlike Mac watches and comments just below the nameplate. Dale PeskinDale is co-founder emeritus of We Media. www.wemedia.com

Read More