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October 25, 2013October 29, 2013  by Andrew Nachison

Keep it brief, or long; just make it great

Readers like short, crisp posts. Also long, deep ones. That’s simple enough, right?

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April 26, 2010April 26, 2010  by Andrew Nachison

Get rid of the crappy stuff

When he got the promotion to CEO in 2006, Nike’s Mark Parker asked Apple CEO Steve Jobs if he had any advice. “Get rid of the crappy stuff,” Parker says Jobs told him.

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