Reinventing Advertising One Dwarf at a Time

From John Wanamaker to cash4gold, Tuesday’s session on reinventing advertising focused on the many kinds of relationship customers have with advertising, especially the online variety. Like the seven dwarfs, each relationship has its own personality, and depending on the situation customers might find themselves adopting one or more of these personality types…. First, there’s indifferent dwarf. S/he […]

Read More

Bold ideas, Game Changers and New Concepts

Bold ideas came out of the opening session of the 2009 We Media conference. A review and summary of the projects and people behind the Game Changer awards had a common thread : In each case, these projects used social media to engage people, as individuals, citizens or community members in a way that is […]

Read More