I am a professional, do not try this at home

Making Online News, a scholarly and serious new book, claims that “the more relevant bloggers become in terms of audience and influence, the more their production routines resemble those of professional journalists.” Where’s the fun in that? Dale PeskinDale is co-founder emeritus of We Media. www.wemedia.com

Read More

How to measure audience across media? NBC loves TAMi.

Meet TAMi, an index that measures audience across media platforms. NBC unveiled the index yesterday to tout the reach of its Olympics coverage on seven television networks, the Internet (computers and cellphones), and video-on-demand downloads. An acronym for Total Audience Measurement Index, TAMi measures cross-platform viewing and combines data from existing trackers such as Nielsen […]

Read More

Olympic sport: NBC vs. the Net in “digital whack-a-mole”

Days into Olympics coverage, NBC continues to wrestle with unexpected competition. The network paid $894 million for exclusive rights to broadcast what is becoming the first Summer Games of the broadband era. Viewership is off the charts, nearly a 40 percent share. Traffic to NBCOlympics.com has already surpassed the 229 million pageviews from the entire […]

Read More

Examiner sighting: Now you can be one and make mom proud

Amid whispers that it will close or merge its stealth Washington operation, The Examiner chain of free-distribution newspapers (DC, Baltimore and San Francisco) is reaching out to the real people for content. Here’s the deal, a pitch for locals (not bloggers, mind you) to become “examiners“: “If you can write three concise, timely and relevant […]

Read More

Veep by text-message? This time they may get it right.

Who can forget the front page of the New York Post about this time four years ago? You remember, the screaming headline that proclaimed Dick Gephardt as John Kerry’s choice for vice president. Turns out it that Kerry had actually picked John Edwards, the former presidential candidate who has been back in the news lately. […]

Read More

Privacy bill looms as web firms acknowledge customer profiling

In what could lead to an online privacy Bill of Rights, several Internet and broadband companies have acknowledged using targeted-advertising technology without explicitly informing customers. The revelations came in response to a bipartisan inquiry by the House Energy and Commerce committee of how more than 30 net companies have gathered data to target customers through […]

Read More

Voices emerge from conflict in Georgia; Internet sites silenced

Amid the conflict near the Black Sea, come new voices describing the situation on the ground. WordPress has a posted a page with blogs about South Ossetia. On Global Voices, several bloggers describe life in Tbilisi over the past few days. PRI’s The World has produced an excellent background page that explains the conflict in […]

Read More

The Post gets around to our post

Four days after Andrew’s post about Launchbox Digital’s efforts to seed promising start-ups in the Washington area, The Washington Post followed with its own story. Reporter Jordan Weissman brought dimension, detail and personality about an event that attracted investors and entrepreneurs throughout the East Coast. The Post is a Launch Box sponsor. But does anyone […]

Read More

China revisited, at least in 1421

Geoff Wade points out that Gavin Menzies’ works have been debunked firmly and repeatedly at an “exposed” site. So Menzies, with two best sellers on China’s role in civilization, looks and sounds a bit like Dan Brown, author of The Da Vinci Code. 1421 and 1434 remain good reads, though, for a fresh perspective of […]

Read More

Beyond MSM, many views and images of China and Olympics

Like many of you, I’ll be glued to the tube for the Olympics and fresh glimpses of the world’s oldest civilization. Fortunately, there are other ways to look at a four-leaf clover. China has more than 30 million bloggers, by some estimates. A few are political. A few have been imprisoned. Some are unusual, such […]

Read More