Rather than trying to control content spiraling through the mediascape, enterprising businesses allow content to have a life of its own, as others repost, edit, parody, mashup or comment on it. While surrendering control may seem a counter-intuitive business strategy, content free-for-alls, with soft brand associations, can expand audiences, reach and influence. Session Chair: Dale […]
The hierarchy between journalist and audience has broken down. While some fear the change, others see the enormous potential in bringing the work of professional and amateur journalists together. How are eyewitnesses, often using social networks, creating new story-telling models? What is the best way to leverage the experience of professional journalists in this new […]
As commercial journalism evolves, the influence and impact of nonprofit media is expanding. Non-profits are developing new journalistic models; advocacy groups who once relied on journalists are now making the news themselves. How do these changes effect the delivery, dissemination, and our understanding of news? What are the potential risks and benefits? Session chair: John […]
How can media and technology be used to facilitate meaningful and measurable change in our society? Working Group Chair: Brian Reich, author, Media Rules! Ruth Behar, professor of anthropology, University of Michigan Luis Ramiro Beltr?°n, Bolivian journalist and scholar Andrew Karanja Githeko, Chief Research Officer & Head: Climate and Human Health Research Unit, Kenya Medical […]
Founders and would-be entrepreneurs pitch their big ideas to a panel of business-launching experts. Even if you’re not pitching an idea, come watch the competition to start the next big thing. Chair: Rick Ducey, EVP, BIA Financial Network Suha Araj, Founder and VP of Strategy, Real Girls Media John McKinley, Founder, LaunchBox Digital Joe Natoli, […]
Women and girls are a powerful force online: They users, creators and participants, as well as marketing targets for advertisers. Yet women-led businesses and gender-balanced teams in new media are more an exception than a rule. What can some of today’s female media leaders tell us about building successful businesses, leading strong teams and creating […]
Sponsored by the University of Miami Miller School of Medicine, AARP, Kaiser Permanente and Microsoft Leading edge thinkers discuss one of the most important and personally meaningful issues of the 21st century: How communications technology and the content delivered through it will be used to improve the health and quality of life for people worldwide. […]
Who can you trust in the We Media landscape? Where’s the line between commerce and information? No more is it a question of parsing the biases of individual media outlets: It’s time to define a global media-education agenda so everyone can understand how today’s media works, and how best to use it. Our goal: Create […]
It’s supposed to be the YouTube-MySpace-power-to-the-people campaign. So why are online political junkies so frustrated with what they’ve seen so far? Session Chair: Brian Reich, author, Media Rules! Ellen Miller, Sunlight Foundation Catherine Geanuracos, Live Earth Carolyn Washburn, Executive Editor, The Des Moines Register Michael Silberman, EchoDitto John Della Volpe, SocialSphere Amy Schatz, The Wall […]
With Richard Sarnoff, President, Bertelsmann Digital Media Investments, and William C. Weiss, Chairman &CEO, The Promar Group, Chairman, iFOCOS Blogged by Barbara Iverson: post one and two. Chad CapellmanChad Capellman is the web producer for wemedia.com. He has served in this capacity for every We Media conference even while working for other employers that included […]