Call It ‘Crowd Forging’

We continue our countdown to WeMedia with an introduction to the GameChangers, from contributor Dorian Benkoil. We Media Game Changers Ignite The Spark of Motivation (See a list of the award winners.) The We Media Game Changers inspire us to give our most precious resources: time, energy, money and ideas.  They compel us to be […]

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Game Changers Guest Post: UChannel

NOTE: We asked each of our 2009 Game Changers Awards finalists to write about their projects, what they’ve learned along the way and what’s next. This essay written by Donna Liu, Director for Strategic Initiatives, Woodrow Wilson School of Public and International Affairs, Princeton University. UCHANNEL:  ACCESS TO A WORLD OF IDEAS The Woodrow Wilson […]

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Game Changers Guest Post: David Dunkley Gyimah

NOTE: We asked each of our 2009 Game Changers Awards finalists to write about their projects, what they’ve learned along the way and what’s next. This essay written by David Dunkley Gyimah at www.viewmagazine.tv. We tell stories. Everything we do is about stories. From the young child skipping home from school, the mother navigating a […]

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Game Changers Guest Post: Freewheelin

NOTE: We asked each of our 2009 Game Changers Awards finalists to write about their projects, what they’ve learned along the way and what’s next. This essay submitted by Jim Turner, Media Relations, Humana Inc. As one of the nation’s largest health care companies, Humana, Inc. is dedicated to improving the health of Americans.  As […]

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2009 We Media Game Changers winners announced

Recipients include digital storytellers, social networking activists, mobile media pioneers and a foundation focused on journalism. RESTON, VA  – Online media star ZeFrank, mobile texting service Twitter, Obama campaign mastermind David Plouffe, Japanese digital designer Yugo Nakamura, Kenyan mobile alert service Ushahidi, and the John S. and James L. Knight Foundation are among the inaugural […]

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Today’s Game Changer Spotlight: David Dunkley Gyimah

URL: http://www.viewmagazine.tv What: David defines the future of professional journalism: immensely visual, built around video and voiceover, with a strong design sensibility, and production skills unmatched by mere mortals. Nominated for: Story telling Rate Here:  David Dunkley Gyimah Beth LaingBeth Laing is the project manager for iFOCOS, which organizes the We Media conferences, awards and […]

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Today’s Game Changer Spotlight: Genius Rocket

URL: www.geniusrocket.com What: An open, crowdsourcing marketplace for the advertising industry – and a hub for viral marketing. Anyone can compete to make ads for anyone. Brands pay for the most creative work, which can come from anywhere; and GeniusRocket offers prizes for the best work. The model disrupts the traditional business relationship between advertisers […]

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Today’s Game Changer Spotlight: Born in September

URL: www.borninseptember.org What: A former New York City club hopper and party promoter finds purpose in bringing clean drinking water to Africa, and changes the game for cause marketing by cleverly combining powerful photo and video story-telling with social networking for good. Nominated for: Social Impact, Pattern Change, Story-telling Rate here:  Born in September Beth […]

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Today’s Game Changer Spotlight: Freewheelin

URL: http://www.freewheelinwaytogo.com What: Bike sharing was a hit when launched in Paris in 2007. It was cheap, convenient and eco-friendly. End of story? Not so fast. A U.S. health insurer changed the game and wrote a new story. Humana promotes its business agenda – lower health care costs – through a state-of-the-art bike sharing program […]

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