Tom Stites Game Changer acceptance speech

We Media – Game Changers: Awards and conversations with Winners from KnightCenter on Vimeo. WeMedia Miami speech as delivered March 10, 2010 I’d like to start by thanking Andrew Nachison for bestowing a fancy new title on me.  In his announcement that the Banyan Project and I had won the balloting for the Game Changer […]

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Using social media for social change

By SUSAN MERNIT Net-enabled social tools have enabled new models for grassroots activism and community building, and they have changed how we function in society — how we communicate globally and locally, how we form ties and how we organize and connect. What’s tricky about deploying social media today is not access to the technology, […]

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Digital fluency and social change, at any age

An update on Social Citizens By ALLISON FINE Social Citizens BETA is a paper commissioned by The Case Foundation in early 2008 to help bring attention to the ways that young people are using new, social media to affect social change. The notion of young people as “Social Citizens” comes from the intersection of several […]

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The sausage factory: Why advertisers and ad agencies are failing customers

By MARK WALSH Have you noticed how much time, money and intelligence is allocated to identify the demographic, psychographic, emotional and purchasing-intent characteristics of today’s Internet users (or consumers?)? Isn’t it amazing how great companies like Tacoda, Revenue Science, Ad.com and all the ad-networks are touting their ability to find the needle in the haystack? […]

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