Question of the Day: Battle of the Brews

McDonald’s has decided to pick a fight with Starbucks. In addition to offering espresso drinks to their billions of customers served, the fast food chain has launched a massive online/offline/outdoor marketing effort to distinguish itself from the world’s most popular coffee chain.  The concept is not original – Dunkin’ Donuts has been comparing itself to […]

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Game Changers Guest Post: Creative Visions Foundation

NOTE: We asked each of our 2009 Game Changers Awards finalists to write about their projects, what they’ve learned along the way and what’s next. This essay written by Joey Borgogna, Director of Special Projects and Production Associate of Creative Visions Foundation. Similar to Game Changers, Creative Visions Foundation (CVF) supports Creative Activists, individuals who […]

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Game Changers Guest Post: SocialVibe

NOTE:  We asked each of our 2009 Game Changers Awards Finalists to write about their projects, what they’ve learned along the way and what’s next.  This essay was written by Sara Bordo, Senior Vice President, Marketing of SocialVibe. SocialVibe believes that empowering people to leverage their influence online can create positive impact for themselves, their […]

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Game Changers Guest Post: The Beanstockd Project

NOTE: We asked each of our 2009 Game Changers Awards finalists to write about their projects, what they’ve learned along the way and what’s next. This essay is by Sandra Ekong, founder, COO & Creative Director of Beanstockd. Changing the Game for Online Games and Environmentalism Quick stats before we get started: Who we are. […]

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Who loves their media? NPRistas

NPR News in the US aims to double its online audience – in part by building a closer relationship with people who already love NPR. Dick Meyer, NPR Digital Media’s editorial director, calls them NPRistas. He says in the American Journalism Review: “Folks who listen to NPR think of themselves as NPR people … The […]

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What newspapers can learn from baseball

Photos: Creative Commons via Flickr from Bobster1985, lisatozzi, jeffpearce and Annie Mole. The practice of professional journalism is like the practice of professional sports. It’s physically demanding, dirty, and success requires a combination of skills, talent, experience and luck. But it’s different in one glaring respect. Sports fans love their teams, the players and the […]

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Creative? Or crossing the line?

PC pulls an advertisement in the guise of an editorial, called “Stop Switching to Mac”, from the sacrosanct news wall on today’s front page of NewYorkTimes.com. Washingtonpost.com, too. A godlike Mac watches and comments just below the nameplate. Dale PeskinDale is co-founder emeritus of We Media. https://www.wemedia.com

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What went wrong keeps going wrong for newspapers

Alan Mutter, an astute analyst who formerly served as editor of the San Francisco Chronicle, now puts the combined value of ten major news companies at only $3.6 billion. Mutter documents the $3.9 billion plunge in the value of newspaper stocks since the first of this month – a period marked by successive new lows […]

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We Media’s Witnesses: Everything you thought you knew about the news has changed.

The 800 reporters from the world’s news organizations who descended upon Blacksburg, Va., on April 16, 2007, to cover the shootings of students at Virginia Tech quickly discovered an inconvenient truth. Though remote, Blacksburg was hardly isolated. Students, educators and citizens reported the horrific events first-hand through long-established digital and social networks. The news reached […]

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