NOTE: We asked each of our 2009 Game Changers Awards finalists to write about their projects, what they’ve learned along the way and what’s next. This essay written by Jory Des Jardins, BlogHer co-founder and President of Strategic Alliances. In early 2005, my co-founders, Lisa Stone and Elisa Camahort Page, and I wanted to put […]
Here’s a new business model for kids entertainment that just might prompt parents to wish for the good old days, when their children were inundated with advertising. Thwoop is an online video network built entirely to persuade kids to purchase licensed products related to their favorite shows. The loop between entertainment for children and marketing […]
NOTE: We asked each of our 2009 Game Changers Awards Finalists to write about their projects, what they’ve learned along the way and what’s next. This essay was written by Sara Bordo, Senior Vice President, Marketing of SocialVibe. SocialVibe believes that empowering people to leverage their influence online can create positive impact for themselves, their […]
NOTE: We asked each of our 2009 Game Changers Awards finalists to write about their projects, what they’ve learned along the way and what’s next. This essay is by submitted by Kara Udziela of iStockphoto. iStockphoto In just under ten years, iStockphoto has gone from a small-scale photo-sharing site, to the world’s busiest royalty-free image […]
URL: www.geniusrocket.com What: An open, crowdsourcing marketplace for the advertising industry – and a hub for viral marketing. Anyone can compete to make ads for anyone. Brands pay for the most creative work, which can come from anywhere; and GeniusRocket offers prizes for the best work. The model disrupts the traditional business relationship between advertisers […]
URL: http://www.freewheelinwaytogo.com What: Bike sharing was a hit when launched in Paris in 2007. It was cheap, convenient and eco-friendly. End of story? Not so fast. A U.S. health insurer changed the game and wrote a new story. Humana promotes its business agenda – lower health care costs – through a state-of-the-art bike sharing program […]
URL: www.innocentive.com What: An “open innovation community” founded in 2001, Innocentive applied theories of crowdsourcing and “the wisdom of the crowd” to re-invent how pharmaceutical and other science-based companies acquire and pay for basic research. Innocentive connects “seekers” and “solvers.” The seekers – companies with specific research needs – broadcast their needs to a global […]
NPR News in the US aims to double its online audience – in part by building a closer relationship with people who already love NPR. Dick Meyer, NPR Digital Media’s editorial director, calls them NPRistas. He says in the American Journalism Review: “Folks who listen to NPR think of themselves as NPR people … The […]
Tired of reading the same old news day in and day out? Feel like you’re missing out on a great story in your neighborhood – but the newspapers just aren’t covering it? Imagine a world in which you, an ordinary citizen, could vote (with your money) on which stories get told. Imagine a whole new […]
This could be a game changer for book publishing. A new company called Offbeat Guides produces personalized travel books based on your itinerary and travel details. It was founded by Dave Sifry, a serial entrepreneur (and friend) from San Francisco who previously led Technorati and LinuxCare. Dave has participated in our We Media conferences for […]