Game Changer Demand Media’s Byron Reese describes the different thinking about content and the process of creating content.
Richard Sambrook, director of BBC Global News since 2004, is saying goodbye to one of the world’s most influential jobs in journalism, and hello to, what should I say – the murky, spin-meisterly, lucrative? – world of public relations. Or should that be creative, innovative and transformational?
By SUSAN MERNIT Net-enabled social tools have enabled new models for grassroots activism and community building, and they have changed how we function in society — how we communicate globally and locally, how we form ties and how we organize and connect. What’s tricky about deploying social media today is not access to the technology, […]
An update on Social Citizens By ALLISON FINE Social Citizens BETA is a paper commissioned by The Case Foundation in early 2008 to help bring attention to the ways that young people are using new, social media to affect social change. The notion of young people as “Social Citizens” comes from the intersection of several […]
Late last year William Dean Singleton, the CEO of MediaNews, announced he had identified the problem behind years of steep decline in the news industry. “It’s a good old fashioned economic recession,” Singleton said. In the absence of motion, sooner or later the problem will be recession. Download the report (PDF) Dale PeskinDale is co-founder […]
There’s a story going around that touts the Internet as a perpetual money machine. It goes something like this: many pieces of old content on the digital-now network have aggregate residual value that, over time, exceed present value of fresh content, which spikes and subsides quickly. The story is called the Long Tail. It is […]
By MARK WALSH Have you noticed how much time, money and intelligence is allocated to identify the demographic, psychographic, emotional and purchasing-intent characteristics of today’s Internet users (or consumers?)? Isn’t it amazing how great companies like Tacoda, Revenue Science, Ad.com and all the ad-networks are touting their ability to find the needle in the haystack? […]
The following papers are available for download in pdf form. Call it CrowdvertisingThe sausage factory: Why advertisers and ad agencies are failing customers Content in the creative commons. Who profits?The artist, the Long Tail and the clash over rights The news, the muse, the economy and other mythsNewspapers fall out of orbit as an innovation […]